Fine-Tuning Your Market Goals: A Methodology

While every consulting project and client is unique, we’ve found that most companies seeking our expertise do so because they have limited customer interaction — this translates into difficulty selecting product direction.

Our communication’s experts help define your direction by meeting with your company management and, if you desire, investors and board members so we can gain a full understanding of your business plan. After our initial meeting, we then help you identify potential markets for your company's technology — as well looking at key competitors and their products. Bour Communications then creates an initial product proposal that examines the target market’s size and prospective customers. Armed with this information and your feedback, we create a customer presentation that introduces the your company as well as the proposed product to the prospective customers. Customer contacts are obtained from an extensive Bour Communications, LLC contact list.

The consulting project may include actual customer engagement or the project may be handed off at this stage to company staff for the customer visits. If the project involves customer visits, this typically involves a joint visit that includes the client staff. Detailed notes are created and reviewed with the client following the visit. Consulting projects range from 1-18 months. The final deliverable is a product definition and roadmap that is consistent with the capabilities of the client and validated by direct customer meetings.